Online marketing is the key to effective book marketing today. This page includes many links to good online marketing resources.
Please note that when you click on the following links, a new browser window will open for some of them. If you wish to return to this page, please close that window.
American Booksellers Association (ABA)
http://bookweb.org/index.html
American Library Association (ALA)
http://www.ala.org/
Association of American Publishers (AAP)
http://www.publishers.org/
Association of American University Presses (AAUP)
http://www.aaupnet.org/
Authors Guild
http://www.authorsguild.org/
BookExpo America (BEA)
Largest book trade show in North America, occurs in late May/early June
http://www.bookexpoamerica.com/
Book Industry Communication (BIC)
Book industry standards group in the UK, similar to BISG in U.S.
http://www.bic.org.uk/
Book Industry Study Group (BISG)
http://www.bisg.org/
Book Manufacturer’s Institute (BMI)
http://www.bmibook.org/
BookNet Canada
http://www.booknetcanada.ca/
Bowker
http://www.bowker.com/en-US/
Children’s Book Council (CBC)
http://www.cbcbooks.org/
Evangelical Christian Publishers Association (ECPA)
http://www.ecpa.org/
Frankfurt Book Fair
Largest book trade show in the world (occurs each October in Frankfurt, Germany
http://www.buchmesse.de/en/fbf/
Green Press Initiative
http://www.greenpressinitiative.org/
International Digital Publishers Forum (IDPF)
http://idpf.org/
Library of Congress (LOC)
http://www.loc.gov/index.html
MSCL -ONLINE MARKETING & OTHER
The New Rules of Marketing and PR : How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly---- by David Meerman Scott
useit.com - Advice from Web usability guru Jakob Nielsen. When it comes to Web design, Nielsen believes less is more and is no fan of complex sites or flashy graphics that come between the user and the content.
http://www.webpagesthatsuck.com/- Very funny and very informative.
e-marketer.com - Online marketing info
Pew Internet and American Life Project - great research about Internet use
Google Hot Trends - (popular keywords)
Search Engine Watch - search engine marketing and optimization
Google Analytics - analyze traffic for web pages and for advertising on Google
Technorati- search engine for searching blogs
Blogger.com - Free website to create and host your own blog. Easy to use!
clickz.com - The ClickZ Network is "the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off."
YouTube - YouTube is more popular than all the sites of the TV networks combined and it may become more effective for your brand or company to be on YouTube than to be advertised on TV
Top 10 YouTube Videos of All Time
Joan Holman's Favorite You Tube Video - the New Numa video -- Over 13 million views.
Joan Holman's Other Favorite You Tube Video - the Numa Numa guy -- Ha, Ha! This is the one that got New Numa started. Over 30 million views. Word of mouth marketing at its best!